In order to spend money on institutionalization of software measurement, managers usually want to be sure that the quantifiable benefits of measuring software will cover the correspondent tangible costs. Actually, measuring software is a relatively low cost endeavour that may lead to significant savings. Unfortunately, as for any other “risk reduction” factor, it is easy to quantify the money that is spent on prevention but it is difficult to quantify the money that, eventually, could have been wasted not adopting it. Software measurement and estimation, as a basis of “quantitative management”, may help in several ways to achieve a good cost/benefit ratio in ICT processes.
Istituto Internazionale di Ricerca, the Italian branch of the "Institute for International Research”, and DPO (Data Processing Organisation), leader company in software measurement, in cooperation with GUFPI-ISMA, are delighted to announce the 7th Software Measurement European Forum, an "unmissable” international conference on software measurement and metrics that takes place in Europe. The first six SMEF conferences were extremely successful from the point of view of both customer satisfaction and the quality of the papers presented.
The 2010 event adopts the same organization and type of participation experienced in 2009. Along with the traditional international section of the presentation of papers by global experts, whose area is concentrated in a day and a half, a preliminary half-day of in-depth analysis of "hot" issues in the form of tutorials and workshops has been added for delegates to allow those approaching the issue of measurement of software to better understand the subsequent advanced interventions. This part will be supported by Italian documentation but a simultaneous translation in English of the speech will be granted. SMEF2010 continues, therefore, to represent a valuable event to remain at the state of the art.
We are aiming to repeat and build on the past success in 2010. The 2010 Forum offers an ambitious agenda aimed at reviewing good practices, recommendations, tools, techniques and software measurement implementation processes, both within individual organisations and between different contracting partners. The Software Measurement Forum provides ICT professionals with a unique opportunity in terms of sharing software measurement knowledge and best practices and getting into contact with partners and prospective customers from many regions of the planet.
The Forum 2010 offers, therefore, a program designed to illustrate the best practices, recommendations, tools, techniques and implementation processes of software measurement in order to optimize the processes of planning, negotiation, execution and control of projects and software services.
We have designed a program that allows professionals and managers of large and small companies and public administrations to share:
• case studies and tutorials
• findings, practices, lessons learned
• new concepts, methods and tools
• the most recent advances, products and services
• "state of the art” technologies and advanced experiences worldwide | 
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